I just got back from an energizing three days at Netroots Nation – an annual gathering of 3,500 activists and digital campaigners – in Philadelphia, Pennsylvania. I previously attended Netroots Nation in Detroit in 2014, and St. Louis in 2016. Founded in 2006 by Daily Kos, Netroots brings together digital practitioners with liberal (in the […]
With the passage of Bill C-76 in December 2018, a number of important changes to the Canadian Elections Act will come into effect this election cycle. Let’s take a look at the changes, and how they might affect campaign planning. Limits to 3rd party spending in elections are nothing new. In Canada, there have been […]
It’s Tuesday, and I’ve got some exciting news to share. Spark is joining forces with 270 Strategies–a U.S. consulting firm founded in 2013 by veterans of President Barack Obama’s successful 2012 election campaign. 270 specializes in grassroots organizing, data analytics, and digital communications, with offices in Chicago and Washington, D.C. I’m pretty thrilled about this […]
About Spark Strategies Spark Strategies is a boutique digital agency specializing in data and analytics, digital marketing, targeted online advertising, and data-informed campaigning. Spark brings together the best practices in community engagement, data and analytics, and digital to help clients achieve their outreach and marketing goals using the tools and channels voters and supporters expect […]
About Spark Strategies Spark Strategies is a boutique digital agency specializing in data and analytics, digital marketing, targeted online advertising, and data-informed campaigning. Spark brings together the best practices in community engagement, data and analytics, and digital to help clients achieve their outreach and marketing goals using the tools and channels voters and supporters expect […]
I’m thrilled to announce my new venture – Spark Strategies. I’m hoping it will help turn the campaign world on its head. Spark is a different kind of agency. We’re about data-informed campaigning, helping organizations rethink their strategic approach, and building campaigns that make change happen. By combining strategic planning, data-driven insights, and mission-focussed creative […]
One of the most common questions I hear progressive campaigners ask is some version of “what tools are you using?”. So I set out to answer that question. I took a look at 24 Canadian and international non-profits to see what I could learn about their tech stacks based on public facing information. Here’s what […]
(photo credit: Wikimedia) Spring is here, and with the flowers (at least in Vancouver) starting to bloom, it’s a great time to take stock of your digital work, and start to make plans for 2018. Here are three things your team can commit to as part of your “Digital Spring Cleaning”: 1. Up your email […]
Over the last two years, Facebook has made user video a high priority. The reason is simple: video content is incredibly engaging and sharable — and part of that democratization of video has been through the widespread introduction of Facebook Live. Facebook Live helps bring your supporters and friends into the moment. Whether it’s sharing the scale and […]
Ah, the holidays. The time of year for awkward family gatherings, ugly sweaters, and an avalanche of fundraising emails from donor-supported non-profits. While everyone loves to complain about getting another fundraising email at 9 pm while they’re at a New Year’s party, the reality is that Canadian and US non-profits rely on year-end fundraising for […]