I’m thrilled to announce my new venture – Spark Strategies. I’m hoping it will help turn the campaign world on its head.
Spark is a different kind of agency. We’re about data-informed campaigning, helping organizations rethink their strategic approach, and building campaigns that make change happen.
By combining strategic planning, data-driven insights, and mission-focussed creative content, the team at Spark helps unions, governments, non-profits, and companies define their goals, measure their progress – and win.
A little about me
Before founding Spark, I spent a decade in the labour movement, electoral politics, and building a creative agency. In the process, I helped multiple organizations completely rethink the way they did digital; I set national online fundraising records; and I produced award-winning campaign ads.
Rules to live by
At Spark, we have a few rules that we work to live by:
- Aim close, miss close. You’ll never achieve more than your goal, so set lofty goals. Put another way, we work with clients who want to do big things.
- Break down silos. Working collaboratively is core to who we are. The best work happens when you work cooperatively and break down internal barriers – and that’s something we’re committed to helping our clients do.
- Prioritize diversity. We’re committed to diversity on our team – and are constantly working to recruit and train amazing leaders from underrepresented communities.
- Push the limits. Change rarely happens when you play it safe. We’re big believers in innovation and always trying new things.
What’s Next
We’re building our team, and looking for clients to partner with on projects that try to change your community – or the world. Reach out. We’d love to talk about your goals – especially great big hard-to-reach goals! – and how we can achieve them, together.
